Ferndale Flat, Shropshire Self Catering

The Ferndale Coach House Holiday Flat

The Accommodation

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The Ferndale Coach House Flat is a self-contained, two-storey, timber building, purpose-built for self-catering (holiday rental) holidays and opened for lettings in 2010. It is set in the grounds of Ferndale, which has seven acres of garden, woodland, wild flower bank and sheep grazing.

The owners, Mike and Wendy Brogden, live in the main house nearby and are happy to advise on things to see and do and to give any help that may be required.  We want our guests to have a very enjoyable and comfortable stay in the Ferndale Flat.


  • awarded 4 stars by Shropshire Tourism for its high standards, every year since 2010;
  • very comfortable sitting area with settee and arm chair; oak side tables, oak flooring and rug;
  • oak dining table and chairs;
  • bedroom with double bed, bedside lights, dressing table; arm chair (plus single bed and cot if required);
  • all bedding and towels in good quality cotton; pillows and duvet filled with duck down and feathers (allergy protectors available);
  • spacious bathroom with separate bath and shower;
  • dining area;
  • a balcony with table and chairs and views towards Wenlock Edge;
  • centrally heated; individually controlled radiators;
  • free wifi broadband;
  • free electric vehicle charging point;
  • solar assistance with water heating and electricity generation;
  • well-equipped kitchen; electric cooker, fridge (with freezer compartment); washing machine, microwave oven;
  • we are members of the Buy Local campaign, not only to support local traders but also to reduce "food miles;"
  • cyclists and walkers are welcome;
  • open all year round;
  • sorry: no dogs or other pets are accepted, other than assistance dogs (because of the birds, sheep, cats and chickens in the grounds).

Audio Visual and Internet:

  • TV with DVD player and Freeview channels;
  • radio & CD player with iPod dock (bring your favourite CDs and DVDs);
  • free 24 hour wireless broadband;


  • free, off-street car parking and covered bike storage (with locking-up ring).

To help you enjoy your stay:

  • goodies that you might need (such as eggs from our organically-fed, free range hens, milk, butter, marmalade and bread, all from local suppliers) and things you might enjoy (such as biscuits and wine) to get your stay off to a good start;
  • all bed linen, towels and tea towels are provided;
  • lavender guest soaps (from local maker), shampoos and other consumables (eg coffee & tea), mostly from local free-trade suppliers, that will keep you going until you can do some shopping, ;
  • lots of information, including maps, about local walks, places to visit, cafes, inns and restaurants;
  • fully inclusive prices;
  • guests may wish to order daily newspapers and dairy products which can be delivered by our milkman;


  • the kitchen, sitting room and bedroom are on the first floor; the bathroom is on the ground floor;
  • the downstairs bathroom is wheelchair friendly but the stairs up to the main accommodation may be difficult for some visitors.

Environmental Information:

  • eco-friendly timber construction with a high level of insulation;
  • solar water heating;
  • mains electricity from Good Energy, providing 100% renewable energy;
  • solar-generated electricity from photo-voltaic panels on the roof of the house;
  • electric vehicle charging point;
  • other eco-friendly ideas include low energy (mostly LED) lighting, facilities for recycling, recycled products and chemical-free cleaning items;
  • we are reducing the use of plastic so butter and marmalade portions are served in pottery dishes and cooking oil in a glass bottle; washing up liquid and cleaning sprays are refilled from a bulk supply;
  • shortlisted for the Shropshire Hills Buy Local, Be Sustainable Award: 2013;
  • winner of the Shropshire Hills Sustainable Business Scheme Achiever Award ("Stay Local") 2014;
  • awarded Green Tourism Gold for eco-friendly accommodation 2014; renewed in 2017
Ferndale Flat Balcony

Shropshire Tourism 4 Stars  Green Tourism Logo  Buy Local Logo

Ferndale Flat Entrance Ferndale Flat Lounge Ferndale Flat Lounge / Kitchen Area Ferndale Flat Kitchen The bedroom View from the bedroom View from the balcony View from the seat towards Wilderhope Manor

Floor Plans:

Floor Plan - Upper


Floor Plan - Lower



Some Recent Comments from Guests

Lavender and Lavinia

"The hens deserve a mention" 

Sorry to have to say that Mr or Mrs Fox stole both of these lovely hens.  Our hens now have a large, fenced area to explore where they are safe.  And the deer can no longer eat the apple trees!

"Wonderful accommodation.  The wildlife highlights have been many ... brown hare in Stanway Coppice.  The flat is so cosy."  (March 2018)

"We found the Flat warm and very comfortable and very well equipped.  Hope to return in the not too distant future."  (March 2018)

"A lovely flat ... well-appointed and conveniently placed for touring around.  We should love to return."  (Feb2018)

"We had a lovely few days with a couple of good walks.  We will be back - so peaceful." (Dec 2017)

"A lucky find in our RSPB magazine!  It is just perfect in a beautiful, peaceful corner of Shropshire." (Oct 2017)

"What a lovely flat in superb countryside.  We were so comfortable."  (Sept 2017)

"If you've read the others, you will know why I've booked the same week next year."  (Sept 2017)

"What a gem you have here.  It's wonderful and perfect.  A great location and so tranquil."  (Sept 2017)

"Serenaded by several tawny owls and saw a red kite flying over.  All in all, a great stay and we very much hope to be back."  (Sept 2017)

"We can't give any more accolades to those already recorded - this flat is unique."  (Sept 2017)

"Thank you very much for providing such a tranquil place to stay."  (August 2017)

"Thank you for a very comfortable stay in this lovely flat."  (August 2017)

"We had everything we needed and the flat is furnished and decorated to a very high standard." (August 2017)

"We have found it so relaxing." (July 2017)

"Lovely accommodation in a beautiful location."  (July 2017)

"The flat is comfortable and well-equipped and a wonderful base for exploring this lovely county."  (June 2017)

"Together with a week of exceptionally good weather, this comfortable flat and numerous places to visit, has given us a lovely holiday." (June 2017)

"What a gem of a county it is; fabulous accommodation, so many places to visit and the walks through countryside, second to none."  (May 2017)

"The flat is a joy to stay in: a beautiful view, well laid out and a scrabble set!"  (May 2017)

"Lovely flat, really comfortable and we enjoyed watching the lambs in the field opposite.  And found the chickens to be delightful."  (April 2017)

"Lovely stay here again!  Lots of lovely wild life, sunny walks on spring-filled hills.  Shropshire is a very gentle, ancient and inspiring part of the world + fantastic clear, starry skies!! (March 2017)

"Cannot think of one thing that would improve the Flat.  Excellent!!" (March 2017)

"Excellent location and great accommodation."  (Feb2017)

"Thank you for this beautiful place.  Had a wonderful time."  (Feb 2017)

"The flat is very cosy and spacious.  The location is great and very central to do the things that South Shropshire and the Hills offer." (Feb 2017)

"This is our third visit this year - fifth altogether. We are never disappointed and the walking is always wonderful." (Dec 2016)

"Perfect location, lovely flat and with such helpful owners, what more could you ask for?" (Nov 2016)

"We saw two deer by the viewing seat on our first evening, introducing us to a country holiday." (Sept 2016)

(Other visitors have seen deer, too.)

"Wonderful, cosy, extremely well-equipped, beautifully situated flat. Have we enjoyed it? Yes! A highlight has to be standing on the balcony at 10 pm, listening to the tawny owls conversing and then for one to fly into the trees near to where we were standing. Wow!" (August 2016)